Guides

The festival opens on 4 December. A week-by-week checklist for brands and retailers who want to make the most of it.

From product registration to the buyer meeting and the first promotion, here is the route most brands take onto Gulf shelves.

The terms in a retail listing deal can decide whether a launch makes money. Here is what each one means.

The plan that decides where every product sits on a shelf. What it is, and how brands can work with it.

Shopping habits change in Ramadan: later evenings, more gifting, family-sized baskets. A checklist to plan for it.

The same product at the same price can sell very differently depending on how the price is shown. Six techniques and when to use them.

Before you sign, ask these twelve questions. The answers tell you more than any portfolio.